Skip to content

Conlog

Interactive mission demos for a modular shelter

We showed Conlog's 10ft shelter at work in places no film crew has been, and built Mission Hub, where buyers explore the shelter and its missions themselves.

Business impact

  • Sales conversations start from the mission that matters to the buyer
  • Every mission shown where it belongs
  • Visuals that survive an expert eye
  • One model, endless outputs

Industry

  • Defence & Secure Communications
Risto Karhu

Interested?

Show your product where a camera can't go.

Book a meeting

Context

Conlog's 10ft shelter is one unit with many jobs. It drops off a truck on its own legs, and the vehicle drives on to its next task.

Defence buyers needed to see those jobs, not read about them.

Challenges

How do you film eight missions without staging eight deployments?

The audience knows these systems inside out. One wrong hinge and the story is over. And the settings that tell it best are the ones no production can easily reach.

Solution

The product stays real. The world around it doesn't have to be.

AI video can make almost anything look real, but on its own it cannot get a specific product right. So the shelter came first, built and animated in engineering-grade 3D. AI video took it from there.

The shelter standing on its legs as the truck drives out from under it in a snowy forest
The shelter on its truck in a mossy forest, legs lowered
The closed shelter set down beside an autumn forest road
The shelter at dusk in a pine forest, its open door lit from inside

Our role

We built the shelter in 3D, brought its mechanics to life and produced a series of mission films around it.

Then we put the same model in real time. Mission Hub brings the shelter and all eight missions together in one place. Buyers turn, open and deploy the shelter themselves and jump straight into the mission that matters to them, at the stand or across the meeting table.

Mission Hub: the Conlog 10ft shelter in interactive 3D, with a list of eight missions and controls to open the ramp, door and roof or raise the shelter on its legs

Mission Hub. Pick a mission, open the shelter, watch it deploy.

Business impact

Conlog now shows the shelter's full range wherever the buyer is, and lets the buyer do the exploring.

  • Visitors stop and explore instead of passing by
  • Sales conversations start from the mission that matters to the buyer
  • Everything stays consistent as the product evolves
Final frame
3D render of the same frame
3DFinal

Drag to see what sits underneath.

The structural takeaway

Buyers in defence judge a product by details they know better than anyone. Get those right, and the rest of the world is open.

The product is the fixed point. Everything else can move around it.

AI extends craft, it does not replace it. Engineering-grade 3D is what makes AI video credible.

One source, many outputs. Films, a live hub and sales material from a single model.

Make your most complex systems tangible and easier to understand in enterprise sales.