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Proven agile marketing model, now AI-powered

We've run agile B2B marketing for over 10 years. Now we've built AI into the model — with your business context structured in a Context Library, your tools connected, and repetitive work automated. The same foundations that drive results, now compounding faster with AI.
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Not a collection of AI tools. A marketing operating system.

What we build is a marketing operating system — not a collection of AI tools, but a connected layer that runs beneath your marketing: business context structured for AI, data flowing between platforms, repetitive work automated, and agents that know your business before they start. Once it's in place, every output gets faster and more accurate. That's compounding value, not outsourced tasks.

How we work with you

AI-powered marketing as a service

For best results, we work on a monthly retainer. AI systems need continuous context, maintenance, and improvement to stay useful — and marketing is fundamentally iterative. Our agile model is built for both. Not ready for a retainer? We also offer standalone projects as a starting point.

Ongoing retainer

AI-powered marketing as a service

From strategy to execution — across your full marketing scope, AI-powered.

We work with your team across all areas of marketing — strategy, advertising, content production, and concepting — and build AI into how it all runs. Our agile model is built for exactly this kind of work: iterative, test-and-learn marketing that keeps moving sprint by sprint.

We charge on value-based credits, not hourly rates. You invest in outcomes and progress — not time at a desk. Each sprint delivers reporting, analysis, and a ready plan for what's next. All work is transparent: you see everything and build real capability alongside us.

  • Context Library — your business context structured for AI
  • Data and tool connections across your marketing stack
  • Reporting, analysis and a ready-made plan each sprint
  • Ongoing development, maintenance, and iteration

Starting from

€5,000/month

What we do

Service areas

  • AI readiness & roadmap

    • Audit of current marketing workflows and tools
    • Identify highest-value AI use cases for your team
    • Define a phased implementation plan
    • AI maturity assessment

  • Context Library setup

    • Build your single source of truth for AI
    • Document business context, ICP, messaging, brand voice
    • Structure content so AI outputs are accurate and on-brand
    • Ongoing maintenance and updates

  • AI-powered automations

    • Turn repetitive tasks into automated workflows
    • Lead qualification and follow-up automation
    • Weekly reporting and client communication
    • Tool connections: HubSpot, Make.com, n8n

  • AI agents for marketing

    • Custom AI agents for reporting and analysis
    • Strategy and planning assistants
    • Content and campaign briefing agents
    • HubSpot AI agents

  • Data & tool integration

    • Connect HubSpot, Google Ads, LinkedIn Ads, GA4, Search Console
    • Reduce manual data handling across platforms
    • Structured data flows for reliable AI inputs
    • Supermetrics, Semrush, and third-party integrations

  • AI-powered content production

    • AI-assisted articles, ad copy, and social content
    • Video scripts, briefs, and repurposing workflows
    • Human-led always — AI handles the draft, your team owns the output
    • Consistent with your brand voice via the Context Library

Defined projects

Not ready for a retainer yet?

These are scoped projects with a clear deliverable — a good starting point, and one that feeds directly into ongoing work.

  • Project

    AI Maturity Assessment

    A structured audit of where your marketing team stands with AI today — tools, workflows, data, and capability. We map what you have, identify the highest-value opportunities, and give you a clear picture of where to start and in what order.

    • Assessment of current AI tool usage and workflow automation
    • Gap analysis: what's missing, what's underused, what's blocking progress
    • Prioritised list of AI opportunities specific to your team
    • A phased implementation roadmap

    Starting from

    €12,000

  • Project

    GEO Audit

    Generative Engine Optimisation

    An audit of how your brand and content appear in AI-generated search results — ChatGPT, Perplexity, Google AI Overviews, and similar. As more buyer research happens through AI tools, being cited and represented accurately matters. Most B2B brands have no idea how they currently appear.

    • Review of how your brand is described and cited in major AI search tools
    • Gap analysis vs. key competitors
    • Assessment of what content and structured data is missing or unclear to AI models
    • Prioritised recommendations for improving your AI search presence

    Starting from

    €1,500

  • Custom project

    Your first AI project

    Need a specific agent, automation, or integration — but it doesn't fit a defined package? Tell us what you want to build and we'll scope it together.

    • A custom AI agent for reporting, briefing, or planning
    • A specific marketing automation
    • Connecting two tools that don't currently talk to each other
    • A workflow you want to stop doing manually
    • A context library for your brand, products, or customers — so your AI always has the right background to work from
    Tell us what you need →

Work done

Examples

A sample of what we've built.

  • Renewable Materials

    30% fewer leads handled manually

    A HubSpot AI agent was built to automatically filter out clearly irrelevant leads and route non-obvious cases to human review — cutting manual lead volume by up to 30%. Designed to expand easily for further qualification steps.

  • Retail Real Estate

    Clear AI roadmap from scattered opportunities

    Mapped the organisation's AI readiness across tools, data, workflows, governance, and everyday use cases. Turned survey responses, stakeholder interviews, and process findings into a focused 12-month roadmap: what to fix first, which AI opportunities are realistic, and how to move from isolated experiments toward practical adoption.

  • B2B Industrial Distribution

    Sales teams get to the right opportunities faster

    Built a HubSpot AI agent setup that helps sales focus their time on companies with stronger buying potential. The agent reduces repetitive research, highlights timely reasons to engage, and gives sellers clearer context for deciding who to contact and how to approach them. Designed to make prospecting more consistent, faster to act on, and easier to scale across business areas.

Why us

Why we're the right partner for this

We don't build black boxes. We build systems you can see inside, that your team understands, and that get more valuable the longer they run. The goal isn't to create dependency — it's to develop real AI capability inside your organisation, alongside ours. You learn. The system improves. The value compounds.

That requires people who understand both how AI works and how B2B marketing actually works — and who stay involved long enough to see the compounding happen.

  • Deep B2B marketing expertise, not just AI tools
  • We work across your full marketing stack — strategy, content, data, automation
  • Long-term partnership model — we build, maintain, and keep improving

Where it matters most

Where AI-powered marketing creates most value

01 Not knowing where to start with AI

Everyone is experimenting, but few are building anything that lasts. Part of the reason is internal capability — most marketing teams don't have someone who can actually lead AI adoption. AI maturity varies enormously, even within the same organisation. Without someone to drive it, AI stays stuck in the pilot phase: a handful of useful prompts, no real systems, no compounding value. A clear roadmap, structured implementation, and an external partner who can lead the work beats ad hoc tool testing every time.

02 AI that doesn't know your business

Generic AI tools produce generic output. Without a structured knowledge base holding your brand, your ICP, your strategy, and your tone — the outputs need as much editing as starting from scratch.

03 Disconnected tools and data

Your CRM, your ad platforms, your analytics, and your content tools don't talk to each other. Marketing decisions happen without the full picture. Integration fixes this.

04 Too much time on manual reporting

Your team pulls the same data every week from multiple platforms, formats it, and writes the same summaries. AI can handle this reliably and consistently — freeing up hours every week.

Common questions

FAQ

Talk to our AI-powered marketing team

No commitment required. Tell us what you're working on and we'll show you what this could look like for your team specifically.